**Google Announces New Data-Centric Security and Privacy Tools**.
Google recently unveiled a suite of new data-centric security and privacy tools to empower users with greater control over their personal information and enhance the protection of sensitive data. These tools are designed to provide users with more transparency, choice, and control over how their data is collected, used, and shared..
**Data Loss Prevention API (DLP API)**.
The DLP API enables developers to inspect, classify, and redact sensitive data within Google Cloud and third-party applications. This tool helps organizations identify and protect sensitive information, such as personally identifiable information (PII), intellectual property, and financial data, by applying predefined or custom rules..
**Datastream for Privacy**.
Datastream for Privacy is a managed service that allows users to securely and efficiently migrate data from on-premises or multi-cloud environments to Google Cloud. It provides built-in privacy controls, such as data masking and de-identification, to protect sensitive data during migration..
**Confidentiality Mode for Gmail**.
Confidentiality Mode for Gmail offers users enhanced privacy controls for sensitive emails. It allows senders to restrict access to emails, preventing recipients from forwarding, printing, downloading, or copying the content. This feature is ideal for protecting confidential information, such as business documents, contracts, and financial statements..
**Private Click Measurement**.
Private Click Measurement is a solution that helps advertisers measure the effectiveness of their ad campaigns while protecting user privacy. It uses privacy-preserving techniques to track ad clicks without collecting personally identifiable information, such as cookies or device identifiers..
**Data Governance Center**.
The Data Governance Center is a centralized platform that provides organizations with visibility and control over their data assets. It enables data owners to define data usage policies, track data lineage, and manage data access permissions to ensure compliance and protect sensitive data..
**Data Fusion for Healthcare**.
Data Fusion for Healthcare is a fully managed service that simplifies the integration and analysis of healthcare data from disparate sources. It incorporates privacy-preserving techniques to protect patient data and ensure compliance with healthcare regulations..
**BeyondCorp Enterprise**.
BeyondCorp Enterprise is a zero-trust security solution that provides secure access to applications and data without the need for a traditional VPN. It verifies user identity and device posture before granting access, reducing the risk of data breaches and unauthorized access to sensitive information..
**Data Studio Enhancements**.
Google has announced enhancements to Data Studio, its data visualization and reporting tool. These enhancements include new privacy controls that allow users to restrict data access based on user roles and organizations..
**Privacy Sandbox**.
The Privacy Sandbox is a set of technologies and standards that Google is developing to enhance user privacy while preserving the effectiveness of digital advertising. It includes initiatives such as Federated Learning of Cohorts (FLoC) and Topics API, which aim to provide advertisers with relevant ad targeting without compromising user privacy..
These new data-centric security and privacy tools demonstrate Google’s commitment to protecting user data and empowering users with more control over their personal information. As the digital landscape continues to evolve, Google is investing in innovative technologies that prioritize privacy and data security..
